Work

Silk scarf design

Silk Scarf Design Solutions International needed a creative and unique online presence to convey its brand identity, service offerings and unique work culture. The visuals needed to be highly illustrative and niche experience was a top priority.

  • My role: Information architect, visual designer and prototyper
  • Client: Silk Scarf Design Solutions International Limited
  • Timeline: Jul'14-Dec'14
  • Tools: Adobe dreamweaver, illustrator, photoshop

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1. Requirements and process

This is one of the most challenging projects I have undertaken so far. There were very specific requirements with respect to interaction design, benchmarks and visuals. The creative director, to whom I was reporting, needed a very bold website with custom images and sketches. The target users for this project were small businesses and sole proprietors such as health clinics, realtors, models, actors and politicians. The process I followed for this 5 month long project is laid out below.

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2. Content and navigation design

I decided the content based on user research and competition benchmarking.

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3. Concepts and low-fi wireframes

Low fi wireframes were created and several rounds of iterations were done after presentation and discussions.

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5. Unique design for mobile devices

The nature of the project didn't allow for a fully responsive site for mobile devices, so a unique design language was created for mobile devices. The website was made adaptive to different screen sizes, PC, tablets and mobile phones.The website helped Silk Scarf Design in attracting new clients by showcasing its own digital assets and work.

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